DATA PRIVACY: UNDERSTANDING PRIVACY PRINCIPLES AND ENSURING COMPLIANCEPrivacy and data protection are major concerns for companies all over the world.
As data sources multiply, and as technology keeps advancing, enabling us to identify and target customers with increasing precision, many companies are facing the complex challenge of balancing business opportunity and customer privacy.
IN THIS WHITE PAPER, DISCOVER:
ABOUT THE AUTHOR:Aurélie Pols designs Data Privacy best practices: documenting data flows in order to limit Privacy backlashes, minimizing risk related to ever increasing data uses while solving for data quality.
She spent the past 15 years optimizing (digital) data-based decision-making processes. This allowed her to co-found and successfully sell her first start-up in Belgium to UK based Digitas LBi (Publicis).
She recently joined leading DMP Krux Digital Inc. as Data Governance and Privacy Advocate while also being part of the European Data Protection Supervisor’s Ethics Advisory Group. She teaches Privacy and Ethics at IE Business School and serves as an advisor to the IAPP, the International Association of Privacy Professionals.