Guide Media et Digital Analytics
Media organisations don’t have it easy these days. 

They’re caught in the duopoly’s stranglehold. They must maintain control over their own content, branding and audience across diverse distribution channels. They need a precise understanding of users’ complex cross-device content consumption habits. They’ve got to retain audience attention over time, and continuously work to monetise content in new ways.

If any of these challenges sound familiar to you (whether you’re a media company or otherwise), this practical guide is for you: “Winning the Data Game: Digital Analytics Tactics for Media Groups”


Learn why digital analytics data is the key to understanding and optimising your audience, content, monetisation and retention, thanks to:
  • Practical applications and use cases
  • Recommendations from industry experts
  • Best practices for your analyses and KPIs
  • New ideas for translating data into action

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